Mitas is a Czech-based manufacturer of off-road tyres (agricultural, industrial, motorcycle). The history of Mitas dates to the 1930s, when tyre production started in Prague, then the capital of Czechoslovakia, and in the Moravian city of Zlin. Mitas currently operates three plants in the Czech Republic, one in Serbia and one in Charles City, Iowa. Besides these production facilities, Mitas has an extensive international sales and distribution network operating in 14 countries, including the United States. Mitas manufactures and sells tyres under three brand names: the company’s own Mitas and Cultor, and Continental under licence. The Czech-based tyre manufacturer which has an annual turnover of €450 million (2012) is one of the top European producers of agricultural and construction equipment tyres. Mitas is a member of CGS Holding Group (www.cgs.eu)
Mitas’ core businesses and brands
Mitas’ core business is in agricultural tyres (tractor and harvester tyres), industrial tyres (multipurpose tyres, off-road earth-moving tyres, skid-steer tyres, etc.) and motorcycle sport tyres. In 2012, about 71 percent of Mitas’ revenues came from agricultural tyres (the Mitas and Cultor brands, and the Continental brand under licence), 23 percent from industrial tyres and 2 percent from motorcycle tyre sales. The rest is represented by sales of other products and services
Mitas branded tyres
The Mitas brand offers a comprehensive range of radial and cross-ply tyres for tractors and trailers and a wide range of industrial, multipurpose tyres (MPT) and earth-mover tyres (OTR). The Mitas brand includes tyres for off-road motorcycle and from September 2013 also radial on-road motorcycle tyres. The wide product range is completed with the aircraft tyre segment. Mitas branded tyres are intended for worldwide distribution as part of original equipment by machinery manufacturers and on the aftermarket.
Currently, about 86 percent of all tyres produced by Mitas are delivered to its customers in Europe. The company, however, is committed to expanding its global presence.