Rebranding Continental to Mitas
Mitas Premium - New name, same construction, same premium Continental quality.
In off-the-road tyre segments around the globe the Mitas brand is synonymous with performance,
quality and reliability. Continental is a brand we’ve licensed since 2004. Our goal moving forward is to build
equity in a single brand Mitas. Around the world we want the Mitas brand to be a standard-bearer for quality
that our dealers and customers can rely on. From 2015 Mitas Premium replaced all Continental branded tyres
on new agricultural machinery produced by leading original equipment producers.
As one of the top producers of agricultural and industrial-construction tyres in Europe, Czech-based tyre
manufacturer Mitas is a leading supplier of radial drive tyres to major manufacturers. Every fourth tractor
and every second combine produced in Europe is equipped with tyres produced by Mitas.
It comes as no surprise, then, that Mitas has earned numerous "best supplier" and "development partner"
recognitions from its customers.
Tyres for your machinery
New Mitas Premium radial agricultural tyres will keep:
– Exactly the same technical characteristics as Continental premium radial agricultural tyres
– The same product designations as the Continental tyre range. For instance, the AC 85 tread pattern name
for Continental-brand agricultural tyres will remain the same for the Mitas brand;
– Warranty conditions on the Mitas premium product are even better then those on the current Continental range.
Spot the difference